About This Project

A very large, very successful, and very well-respected independent distributor, Mayer Electric Supply has long been considered a leader in their industry, and a trusted advisor to other distributors who look to them to lead the way in terms of progressive technologies and business processes.


Mayer had an established e-commerce presence but was looking to expand their online catalog. They saw gaps in “web-ready” information that was available through traditional industry data sources and had started reaching out to manufacturers directly for more and better e-commerce-rich product information.


With over 80,000 SKUs now on their site, they also wanted to offload the extensive data management requirements of their product content to a third-party expert, freeing up their in-house staff for other projects. Mayer chose DDS as their partner for next-generation e-commerce product content and data management.


One challenge during the initial implementation process was getting much of DDS’ enhanced product content into their existing (Unilog) site due to some technical limitations of that platform. This was one reason they ultimately decided to switch to Insite Commerce, which has proven to be a much more accommodating and robust platform with vastly better customer service.


According to Mayer, the content DDS is delivering to their site is exponentially better than what they had before, and we continue to work closely with them to add more manufacturers, more products and more next-generation content to their weekly, automated feed.


  • Enhanced Product Content
  • Product Maintenance
  • Normalized Facets
  • Custom Export
  • IDW Feed
  • Product File Matching
  • Document + Image Hosting



Founded in 1930 and headquartered in Birmingham, Alabama, Mayer has rapidly expanded to rank among the nation’s largest wholesale distribution companies in its field.


A privately-held, family- and certified women-owned business, Mayer is a wholesale distributor of electrical products and equipment, connected solutions, lighting, digital tools, DataCom technologies, power distribution and automation and control systems. Mayer serves contractors, industrials, OEMs, integrators, institutions, government entities, utility providers, commercial businesses and residential customers.


Mayer’s footprint extends across 79 locations in 14 states, including Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas and Virginia. The company employs over 1,500 Associates.


Mayer’s connected team, unrivaled service and innovative solutions have differentiated the company as an industry-leader with a strong legacy and a bright future.


Insite Commerce

Distributor, Electrical Distributor