SYNDICATION/io—DDS’ Syndication-as-a-Service offering for manufacturers—is a comprehensive data delivery and management service to help them deliver product information to power their distribution partners’ e-commerce websites.
SYNDICATION/io accepts all manufacturer content, in any form, with custom imports for each manufacturer/line to ensure their data is treated uniquely and delivered in full.
SYNDICATION/io delivers weekly product content updates to each distribution partner with custom formatting for accurate, efficient integration into their unique e-commerce system, making this the most intelligent global data solution available in the wholesale distribution industry.
Finally, manufacturers have a tech-savvy partner who can help them deliver complete, accurate, web-ready product and marketing content to all their channel partners, and ultimately, their joint customers.
Essential product data distribution partners rely on to sell manufacturer products
Everything manufacturers make available for marketing and selling their products to help distributors and retailers deliver an exceptional customer experience
E-commerce has redefined the way people research and purchase goods. Your customers are demanding better content and are selecting which sites to buy from based on the ease of search and quality of product content they find on distribution partner websites. Delivering on this expectation takes significant time, talent and technology.
Incomplete or inconsistent product content and marketing messaging being passed down to end-users via distributor websites
Inability to differentiate your products from competitors' on distributor sites due to standardization, or even misrepresentation, of product content by third parties
Overwhelming number of product content requests on manufacturers from hundreds of channel partners, each with unique requirements
Increased investment (personnel, technology) required to manage and maintain content
Prolonged time to market for new and updated product content
SYNDICATION/io helps you syndicate your content to your channel partners with intelligent, programmatic enhancements that make it ready for their e-commerce systems, while retaining your messaging.
Custom files imported from each manufacturer ensures your data is treated uniquely + delivered in full
Flexibility in what content is (and is not) provided to each channel partner
Consistent delivery of product and marketing information to multiple channel partners with varying file format requirements
Better product/marketing content improves SEO for your product line(s)
Quicker time to market for new and updated product information
Reduced resource burden saves you time and money
SYNDICATION/io data includes everything manufacturers make available for marketing and selling their products; there are no limits to the type or volume of content we can ingest, and no rigid specs that commoditize your data
SYNDICATION/io is a robust data solution, allowing manufacturers to choose exactly—and only—what they want to share with each channel partner
SYNDICATION/io includes custom imports for each manufacturer’s data, while outgoing data feeds are custom-formatted for each individual distributor's ERP and e-commerce systems
SYNDICATION/io data feeds are delivered to distribution partners weekly and are designed to be seamless, requiring no additional manipulation of files before uploading into ERP and e-commerce systems
Imports and exports are automated, reducing the burden on both you and your channel partners, and ensuring your customers can always count on you for the most complete and up-to-date product information
SYNDICATION/io simplifies the delivery and management of e-commerce product content so you can focus on your business
We are DDS (Distributor Data Solutions), the wholesale industry’s premier product content provider. We work with more than 350 industry-leading manufacturers (representing more than 880 brands) across Electrical, Lighting, Solar, Plumbing, HVAC, Tool, Safety, Utility, Datacom, Industrial Supply and Automation industries to facilitate a robust, single source for content syndication from manufacturers to distributors.
With more than 50 combined years of intimate knowledge and experience running a successful distributorship, we bring unrivaled industry expertise—together with the most advanced data technologies and top-tier software and data engineers—to offer the most unique and advanced solutions available to the industry.
No matter the size of your company or the industries you serve, we are the global trusted partner to help you streamline your product data exchange capabilities.