Wiseway Supply

About This Project

As a Platinum IMARK Group member, Wiseway Supply—an electrical, plumbing and lighting distributor serving the Central Ohio and Central Kentucky areas—was looking to launch an online offering to add additional value to its customers. They chose to work with DDS and our Digital Alliance partner ES Tech Group, taking advantage of our joint e-commerce platform-and-content solution featuring an EvolutionX webstore powered by DDS’ next-generation product content.


In response to feedback from countless IMARK members looking for better e-commerce solutions, the Wiseway site—a team effort coordinated as a “model” project specifically for mid-size and smaller IMARK distributors—was implemented in record time and fashion for the wholesale distribution industry. The webstore was expertly designed, fully ERP (Epicor Eclipse)-integrated, and initially populated with over 10,000 SKUs (with exceptional product content) in less than 100 days. And, true to EvolutionX’s uber-sensible pay-for-performance pricing model, it DIDN’T cost a fortune!


Among its many successes, this project certainly proved how—when you’re working with the right partners—e-commerce doesn’t have to be too expensive or complicated.


  • Enhanced Product Content
  • Product Maintenance
  • API
  • E-Commerce Categories
  • Normalized Facets
  • Custom Export
  • Product File Matching
  • Document + Image Hosting



For more than 48 years, Wiseway Supply has been dedicated to providing customers with the most knowledgeable product expertise and accommodating customer service. Family-owned and operated since 1972, they now have nine locations spreading from Central Ohio to Central Kentucky, including the greater Cincinnati and Lexington areas. With the addition of a brand new e-commerce website launched in 2020, Wiseway continues to distribute the most trusted name-brand electrical, plumbing and lighting supplies to commercial and residential contractors.


Distributor, Electrical Distributor, Lighting Distributor, Plumbing Distributor