Who We Are

THE PROBLEM

Until now, distributors wanting to list a manufacturer’s products on an e-commerce site have been up against a very difficult, very expensive and very manual process to obtain incomplete product content. Even the best attempts by the biggest organizations have relied on 20^th-century technology to try to get information from point A (manufacturer’s files) to point B (distributor’s website), and the results have been mediocre at best.

. . .Welcome to the 21^st century.

THE SOLUTION

First and foremost, we knew a key ingredient in this special recipe would be a handful of exceptional people with some very special talents. It helps that our own backyard—the ever-growing Salt Lake City and Wasatch Front area, recently dubbed “Silicon Slopes”—is ripe with outstanding talent.

We engaged innovative senior-level software developers and ultra-savvy data analysts, all with diverse experience from outside industries, and took an outside-the-box approach to designing a solution for this complex problem. Instead of following existing solution providers and technologies (still mostly manual, and therefore archaic and prone to errors), we asked questions like, “What exactly do end-user customers want to see?”; “What content exists, and in what form, from manufacturers?”; and, “How can technology turn that disparate content into an elegant experience?”

From these questions came our commitment to utilize the most advanced technologies in the world to create customer-focused solutions that are designed and built specifically for the requirements and realities of today’s wholesale distribution industry.

LEADERSHIP

DATA TEAM

DEVELOPMENT TEAM

ADMINISTRATION