Why It Fails
- Every source is different. Manufacturers provide data in unique formats, with inconsistent fields, specs, and images.
- Systems don’t connect. ERP, PIM, and e-commerce platforms rarely speak the same language, causing repeated reformatting.
- Manual cleanup slows everything down. Teams waste hours cleaning and mapping data instead of focusing on growth.
- Data quickly goes stale. Specs, availability, and documents change constantly, creating gaps and errors in product listings.
- Scale amplifies the pain. More products, more suppliers, more channels—and more opportunities for inconsistency.
How DDS Fixes It
- Automated Data Delivery: DDS connects manufacturers and distributors through a unified data delivery platform that automates content exchange.
- AI-Enhanced Quality: DDS normalizes, enriches, and categorizes product data with advanced AI, improving accuracy, searchability, and discoverability.
- Technology-Agnostic Integration: Works with any ERP, PIM, or e-commerce platform—no replatforming required.
- Real-Time Synchronization: Continuous updates keep every channel aligned with the latest manufacturer-approved content.
- Scalable for Growth: Whether you manage hundreds or millions of SKUs, DDS delivers the speed, structure, and consistency needed to grow without added complexity.
Our Solutions—Built for Both Sides of the Channel
DDS connects the two ends of the supply chain with purpose-built solutions that automate how product content flows between manufacturers and distributors.
For Distributors
Automated Product Content Delivery
Keep your e-commerce catalog complete and current—without spreadsheets. CONTENT/io delivers manufacturer-approved product data (images, specs, videos, documents) directly into your ERP, PIM, or e-commerce platform.
You get: Faster time-to-market, higher conversion, and reduced manual work.
For Manufacturers
Scalable Product Content Syndication
Deliver complete, up-to-date product content to every distributor endpoint—on schedule and in the exact format each partner requires. SYNDICATION/io automates content delivery, maintaining accuracy and brand consistency.
You get: Seamless syndication, fewer support requests, and better distributor satisfaction.
Trusted by the Industrial Channel’s Leading Brands
For over a decade, DDS has been the trusted data delivery partner for the largest names in the industrial supply chain.
We help manufacturers and distributors across electrical, HVACR, plumbing, safety, welding, and industrial automation deliver product content with speed, accuracy, and scale.
More than 12.5 million enriched SKUs from over 1,700 leading brands—and growing
450+ distributor integrations, including Grainger, Ferguson, Sonepar, and Rexel
Over 10 years of industry experience—built by experts from the electrical distribution world
AI-enhanced data enrichment that improves product categorization, naming, and filtering accuracy
Proven results: faster time-to-market, improved online conversion, and reduced manual work
“DDS has become the bridge between our manufacturer partners and our digital channel—it just works.”
– VP of Digital Strategy, Leading Industrial Distributor
How DDS Connects the Channel
DDS is the connective layer that unites manufacturers and distributors through a single, automated data delivery platform.
It replaces manual exchanges, mismatched formats, and disconnected systems with a streamlined, AI-enhanced data flow that keeps every channel aligned and accurate.
Manufacturers → DDS SYNDICATION/io
Manufacturers upload or connect product content from their ERP, PIM, or DAM systems into DDS.SYNDICATION/io standardizes, normalizes, and delivers manufacturer-approved product data to distributor endpoints automatically.
AI-Powered Optimization
DDS applies AI to improve product categorization, naming, and attribute structure—ensuring better search performance, filtering, and conversion across distributor storefronts.DDS → Distributors (via CONTENT/io)
Distributors receive complete, formatted, and enriched product content through CONTENT/io—delivered directly into their ERP, PIM, or e-commerce platform, ready for publishing.Continuous Synchronization
As manufacturers update specs, documents, or images, DDS automatically pushes updates across all connected distributor systems—maintaining accuracy and brand consistency.
The Result:
A connected ecosystem where
- Manufacturers maintain control of their data
- Distributors get consistent, enriched product content
- Customers find, trust, and buy products with confidence
Results for Teams Like Yours
Across the industrial channel, DDS helps both distributors and manufacturers simplify operations, improve data quality, and accelerate growth.
Faster Time-to-Market
Distributors launch new SKUs in days, not weeks, as seen with Granite City Electric, which expanded its online catalog by 78% in just a few months.
Higher Conversion Rates
Rich, accurate product data drives better search, filtering, and engagement—leading to conversion lifts of 15–30% on average across e-commerce platforms.
Less Manual Work
Teams reduce time spent managing spreadsheets and manual uploads by 60–80%, freeing staff for higher-value digital initiatives.
Improved Data Consistency
Manufacturers see fewer distributor content errors, faster adoption, and stronger brand representation across channels.
Stronger Distributor Relationships
Manufacturers that syndicate through DDS gain access to 450+ distributor endpoints, improving speed, accuracy, and satisfaction.
“DDS made it possible to launch thousands of SKUs in a fraction of the time—with cleaner, manufacturer-approved content that our customers trust.”
– Director of Digital Commerce, National Distributor
Better Content, Better Experience
Case in Point:
DDS helped Granite City Electric Supply Company streamline their entire e-commerce data process while improving the quality of their product content and adding more products to their site—all of which helped double their online sales in just a few months.
READ SUCCESS STORY
Let a DDS product specialist walk you through our Acadia platform and show you how:
- Manufacturers can syndicate content seamlessly to 450+ distributors
- Distributors can launch and update products faster, with richer content
- Both can improve efficiency, consistency, and online performance