Clean ERP Item Data. Right Where it Lives.

DDS Blog: Clean ERP Data

Matt Christensen

PresidentLast Updated: November 13, 2026Nov 13, 2026

DDS standardizes manufacturer names, validates catalog numbers, and finds duplicate SKUs inside your existing ERP—no PIM, no migration, no rip-and-replace.

 

The Problem

Your item master has been built by many hands over many years. The same manufacturer shows up as “Square D,” “SQD,” and “Schneider Electric.” Catalog numbers are entered with dashes, without dashes, or with typos. The same product lives under two or three SKUs.

It’s been tolerable until now. But AI, search, and e-commerce all run on the data in your ERP. When that data is inconsistent, every tool you put on top of it inherits the mess—wrong search results, broken filters, duplicate listings, and reports you can’t trust.

Most cleanup options mean buying a PIM, launching a migration, or assigning someone to work through spreadsheets for months. None of those fit a team that’s already stretched.

 

How it Works

1. Start with your item data. We work from your existing ERP item records. No new system to stand up.

2. Standardize manufacturer names. Every variation of a brand name is mapped to one consistent, correct name.

3. Validate catalog and part numbers. We check your manufacturer part numbers against DDS’s catalog of 12.7M+ enriched SKUs from 2,160+ manufacturer brands, and flag anything that doesn’t match.

4. Find duplicates. We identify items that are the same product under different SKUs, so you can merge them with confidence.

5. Review and apply. You approve the changes. We load the cleaned data directly into your ERP, or hand it back as an import-ready file—whichever works best for your team.

6. Add content when you’re ready. Once your item data is clean, DDS can layer on manufacturer-approved specs, images, documents, and AI-enriched attributes.

 

What You Get

  • One clean source of truth in the ERP you already run. No PIM required.
  • Consistent manufacturer names across your entire item master.
  • Validated part numbers that match what manufacturers actually publish.
  • Fewer duplicate SKUs, cleaner inventory, and more accurate reporting.
  • A foundation for AI, search, and e-commerce that works the first time.
  • Less manual work for your team, so they can focus on customers instead of spreadsheets.

 

Who It’s For

Distributors on the ERPs that run distribution—Acumatica, NetSuite, Microsoft Dynamics 365 Business Central (and legacy Dynamics GP and NAV), Dynamics 365 Supply Chain Management, and Epicor Prophet 21 and Eclipse—who want better search, e-commerce, or AI initiatives but know their item data isn’t ready. Built for industrial and construction supply, electrical, plumbing, HVAC, and more.

ERP partners, integrators, and VARs who want their distributor clients to get more out of the ERP from day one. Clean item data makes implementations, integrations, and upgrades go smoother—and gives your clients a reason to build on the platform.

 

Why DDS

We already know what your items should look like.

Cleaning item data takes a reference point. DDS checks your items against one of the largest industrial product catalogs in North America: 12.7M+ enriched SKUs from 2,160+ manufacturer brands, kept current every month. That’s how we can tell that “SQD” and “Square D” are the same brand, that a catalog number is missing a digit, and that two of your SKUs are really the same product.

We’ve been doing this for 487+ distributors since 2014, and our customers cut manual data management time by 60–80%. DDS was built by distribution veterans who learned the hard way that bad product data isn’t a people problem. It’s a technology problem.

 

See What’s Hiding in Your Item Master

Talk to our team. We’ll walk through how DDS cleans up ERP item data in place and what it would look like for your business—or your clients.

Book a Demo

 

Author Bio

Matt Christensen is President and co-founder of DDS (Distributor Data Solutions), the leading e-commerce product content provider for the wholesale distribution industry. Prior to launching DDS in 2014, he spent a decade as technology director at an independent electrical distributorship, where he helped pioneer one of the industry’s first online offerings—an experience that shaped DDS’ unique, data-driven approach.

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