Podcast: ‘Personality-First Hiring with Matt Christensen’

‘Building A Clear Authentic Brand’ E59:

‘Personality-First Hiring with Matt Christensen’

Not every podcast we show up on is about product data—and that’s exactly why this one meant so much.

Our president and co-founder Matt Christensen recently joined Amy Dardis on her podcast, Building a Clear Authentic Brand, to talk about something we don’t often get asked about publicly: how we’ve built our team and our culture at DDS.

Amy is a former customer who worked closely with our team before launching Clear Authentic Brands, a consulting company that helps businesses build authentically from the inside out. Her experience working alongside DDS gave her a firsthand look at how we operate, so it meant a lot that she wanted Matt’s perspective on this one.

A Personality-First Approach to Hiring

In the episode, Matt shares the real story behind how DDS builds its team, including the thinking behind our “personality-first” hiring process. Rather than leaving hiring decisions to HR, we involve our existing team members directly in the process—giving the people already here a real stake in finding the right fit for what comes next.

It’s part of a larger philosophy we hold at DDS: doing things the right way isn’t just about the product we deliver—it’s about the people building it.

Worth the Listen

Beyond the culture insights, Matt also touches on how DDS is putting AI to work in two distinct ways: streamlining internal business administration, and—more excitingly—built directly into our product data solutions in ways that help distributors and manufacturers move faster with cleaner, more complete data.

He also shares some genuinely great interview questions and stories from his years building the DDS team. Whether you’re curious about hiring practices, culture-building, or how AI fits into a growing industrial technology company, this conversation offers a candid, behind-the-scenes look at DDS.

🎧 Listen to the full episode of Building a Clear Authentic Brand with Amy Dardis and Matt Christensen: https://www.youtube.com/watch?v=YKWSLKi3uQg