Your Product Data Isn't the Problem. Delivering it Is.
Most manufacturers don’t have a product content management problem. They have a product content syndication problem.
Your specs live in a PIM or ERP. Your images live in a DAM. The content is good. Then it has to reach the channel, and every distributor wants it differently: one has a 140-column attribute template, another has its own taxonomy, a third wants a portal upload, a fourth emails a spreadsheet and asks you to fill it in. Feeds get rejected for a missing field. Your team rebuilds the file and sends it again.
Then a spec changes, a certification updates, or a new line launches—and the whole cycle starts over, partner by partner.
Meanwhile, the distributor e-commerce sites where your products actually sell are showing last year’s spec sheet, a missing image, or no listing at all. And you have no easy way to know which distributors have your current content and which don’t.
Your products compete on websites you don’t control, with content you can’t see.
How Product Data Syndication Works with SYNDICATION/io
SYNDICATION/io automates the last mile between your product data and your distribution channel. You send your content once; DDS handles the formatting and delivery for every distributor.
Send it once. Content comes from wherever it lives today—your PIM, ERP, DAM, or spreadsheets. No new system to adopt.
We map it to every distributor. Our team builds an automated export tailored to your formats, attributes, and update frequency, and to each distributor’s template and taxonomy requirements.
You approve what goes out. Only content you’ve approved is syndicated, and you control which distributors are authorized to receive it.
Delivery runs on schedule. Specs, images, 360° views, videos, and documents reach 487+ distributors automatically, in the format each one requires.
Updates follow—and you can see them land. When you revise a spec or launch a SKU, the change flows to the channel without a new round of files. Channel visibility shows which distributors have your latest content and where the gaps are.
Your team moves from reformatting data to managing it.
See it in Action
Faster launches across the channel.
New SKUs and updates reach distributors in days, not weeks. Manufacturers syndicating through DDS reduce partner onboarding time by 60–80%.
Reach without the workload.
With 487+ distributors already connected, adding a channel partner is a connection, not a project. Syndicate to hundreds of partners with no added staff or IT burden.
One version of your brand, everywhere it's sold.
Distributors receive the content you approved—the same specs, images, and documents across every site. Stale versions stop outliving your updates.
Visibility into the channel.
See which distributors have adopted your latest content and where coverage gaps exist, so you can close them before they cost you a sale.
Capacity back.
The one-off data requests stop. Read how Panduit eliminated ad hoc content requests by automating tailored feeds to every channel partner and business unit, freeing its data team to focus on content quality instead of delivery logistics.
Works With the Systems You Already Have
SYNDICATION/io isn’t product data management software, and it doesn’t ask you to replace any. It connects the systems you already run to the channel you already sell through.
If you run a PIM or MDM such as Stibo, inRiver, or Informatica, SYNDICATION/io automates delivery from it. If your system of record is an ERP such as SAP, Oracle, or Epicor, content can be sourced there directly. Digital assets come from your DAM. And if your product data lives in spreadsheets today, that works too.
Manufacturers go live in weeks, without additional IT involvement.
Where Your Distributors Fit
Distributors are the destination. 487+ of them already receive product content through DDS, delivered into their ERP, PIM, and distributor e-commerce platforms in the exact format each system expects.
When your content arrives through DDS, it lands formatted and ready to publish—so your products go live sooner, with complete specs and images, on the sites where buyers are comparing you against everyone else on the shelf.
For your distributors, it removes the chasing. For you, it removes the reformatting.
Built By Distributors—Which is Why it Works for Manufacturers
DDS was founded in 2014 by distribution industry veterans who lived the other side of this problem. Running their own distributorship, they built a state-of-the-art webstore and spent a year trying to collect usable content from hundreds of manufacturers. Even with a full-time person transforming data, only a fraction of their 400,000+ products made it online.
That’s why SYNDICATION/io is built around what distributors actually need from you. Today, 2,160+ brands syndicate their product content through DDS.
What is product content syndication?
Product content syndication is the process of delivering product information—specs, attributes, images, and documents—from a manufacturer to the distributors that sell its products, formatted to each recipient's requirements. In industrial distribution, that means meeting every distributor's templates, taxonomy, and update schedule.
Do we need a PIM to use SYNDICATION/io?
No. Content can come from a PIM, ERP, DAM, or spreadsheets.
Does SYNDICATION/io replace our PIM?
No. It complements your PIM by automating the last mile—delivering formatted content to every distributor.
Do we control what distributors receive?
Yes. Only content you've approved is syndicated, and you decide which distributors are authorized to receive it.
How long does it take to go live?
Weeks, without additional IT involvement on your side.
How do we know which distributors have our latest content?
Channel visibility shows which distributors have adopted your current content and where gaps remain.