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Distributor Partners of America

 has partnered with DDS—the industry’s leading product content solution provider—to obtain, manage and deliver comprehensive web-ready product content to power their website.


  • DPA is utilizing DDS’  CONTENT/io to increase the speed and efficiency with which they receive product data.
  • DDS will work directly with you to obtain and deliver product content to the distributor in their custom format to improve their e-commerce sites.
  • Please submit the supplier CONTENT REQUEST FORM and the DDS team will contact you within 24-48 hours to get the process started.

Thank you, and we look forward to working with you!
– The DDS Team



  1. Product Content-as-a-Service model (as opposed to a “tool”)

  2. Complete features and specifications, hi-res images, videos, documents (spec sheets, brochures, installation manuals, CAD drawings, 2D + 3D drawings), 360-degree images, marketing information, application and warranty info and more

  3. Includes regular maintenance so end-user customers are always viewing up-to-date information

  4. Automated, scheduled imports unique to each supplier ensure your content is delivered in full and retains your differentiating product messaging

  5. Automated, scheduled exports to DPA are tailored to their specific e-commerce platform for faster, easier integration

  6. Results in faster time-to-market for accurate, current product information

Questions + Answers

Following are some questions and answers generated to help the distributor and its supplier partners understand DDS and our process for delivering product content going forward.

There are multiple options available for suppliers to deliver product content  to any/all of your distribution partners via our SYNDICATION/io offering for manufacturers.


DDS has worked closely with hundreds of manufacturers to ingest and deliver their data, and we have experience working with a wide variety of data formats. We can recommend some best practices and can provide templates as a starting point, but we can work with almost any format.

Our approach makes it easy for manufacturers to add their product content to our distributor customers’ feeds, including the ability to utilize an automated and scheduled import process so you can stay focused on your business.

At the top of this page you will find a Supplier Product Content Request form where you can enter your contact information so DDS can reach out to discuss the multiple ways we can work with your data!

Unlike other providers, our systems were built specifically for e-commerce content. The way we ingest, store and deliver our content is very unique and doesn’t rely on industry-defined standards or committees.

We also know that each supplier is different, and we don’t believe in a one-size-fits-all model. That’s why we have multiple options available for each manufacturer or product line to choose how we work with, ingest and deliver your data.

Data has truly become a critical commodity, and we believe the role of a valuable content provider is to help manufacturers syndicate it, and distributors manage it, so their end-user customers can continue to rely on them for complete, organized and up-to-date product information, while they stay focused on their respective core initiatives.

First and foremost, our support is unique in that it is handled by our Data Team, consisting entirely of Data Engineers with software development experience. They are the ones working with the manufacturers’ and distributors’ data every day, and thus are undoubtedly the most knowledgeable support staff in the industry.

We are also proud to be 100% US-based, in Salt Lake City, Utah (a.k.a. Silicon Slopes). Our customers love the responsiveness, professionalism and knowledge of our Data Team.

We utilize a robust Service Management platform to manage our support system, which gives customers access to a well-developed and user-friendly ticketing portal to submit and track tickets to completion, creating a transparent, integrated system to ensure timely and efficient resolution.

Above all, we take great pride in and are committed to listening to our customers, responding to their needs, and helping them solve problems.

About DDS

With more than 50 combined years of intimate knowledge and experience running a successful distributorship, DDS (Distributor Data Solutions) brings unrivaled industry expertise—together with the most advanced data technologies and top-tier software and data engineers—to offer the most unique and advanced solutions available to the industry.

We work with more than 600 industry-leading manufacturers (representing over 1,600 brands) across Electrical, Lighting, Solar, Plumbing, HVAC, Tool, Safety, Utility, Datacom, Industrial Supply, Industrial Automation, and Industrial Gas + Welding industries to help them deliver next-generation product content to power distributors’ e-commerce websites.

  • Leading e-commerce product content provider to the wholesale distribution industry
  • Electrical distribution industry veterans: 50+ years combined experience
  • Technological approach to delivering/managing content
  • End-to-end management of product content
  • Responsive, knowledgeable, U.S.-based customer support