Challenges Facing Manufacturers
- Every partner wants something different. Distributors all use unique templates, attributes, and taxonomy rules—creating constant mismatches, missing specs, and rejected feeds that drain internal resources.
- Manual processes waste time and delay launches. Teams spend hours reformatting spreadsheets and files, causing slow SKU rollouts and misaligned marketing campaigns while competitors go live first.
- Content quickly becomes outdated. Specs, certifications, and regulatory details change frequently, leaving old versions online that erode trust and misrepresent your brand.
- Disconnected systems create data silos. ERP, PIM/MDM, DAM, and distributor portals rarely connect seamlessly, forcing redundant work across product, marketing, and IT teams.
- Limited visibility leads to lost revenue. Manufacturers often don’t know which distributors have the latest content—resulting in coverage gaps, inconsistent product pages, and lost sales opportunities.
How DDS Solves It
- Automated Syndication: Deliver manufacturer-approved content—specs, images, 360° views, videos, documents, and more—in the exact format each distributor requires. DDS eliminates manual reformatting so your data is always clean, consistent, and accepted on the first submission.
- Faster Time-to-Market: With over 450+ distributor endpoints already connected, new SKUs and updates go live across your channel in days, not weeks. DDS streamlines syndication so your product launches and promotions align perfectly with availability.
- Real-Time Visibility: See where your content is being used, which distributors have the latest data, and where coverage gaps exist. Gain the insight needed to improve accuracy, consistency, and channel performance at scale.
- AI-Powered Governance: Acadia’s built-in AI ensures your data stays structured, normalized, and optimized—without overwriting your source truth. Maintain brand consistency while leveraging automated enrichment, categorization, and compliance checks.
- Technology-Agnostic Integration: DDS connects seamlessly with your existing ERP, PIM/MDM, DAM, and e-commerce systems. No need to replace or rebuild—just syndicate directly from the tools you already use.
How SYNDICATION/io Automates Product Content for Manufacturers
SYNDICATION/io streamlines how manufacturers deliver product content to every distributor, automating what used to be a manual, error-prone process. Here’s how it works:
Centralizes Product Data → DDS ingests your complete, manufacturer-approved product content—specs, images, 360° views, videos, documents—directly from your source systems.
Normalizes and Enriches → AI-powered tools categorize, standardize, and enhance data to ensure it meets each distributor’s taxonomy, format, and quality requirements.
Formats for Each Endpoint → Content is automatically tailored to the exact specifications of 450+ distributor endpoints, eliminating rework and rejected feeds.
Automates Syndication → Scheduled updates deliver the latest product data to every partner in near real-time, ensuring accuracy and consistency across the channel.
Provides Full Visibility → Real-time dashboards show which distributors are using your latest content, helping you identify coverage gaps and ensure brand consistency everywhere.
Key Capabilities of SYNDICATION/io
Automated Syndication + Distributor Integration
- Automated Distributor Delivery — Send manufacturer-approved content—specs, images, 360° views, videos, and documents—to every distributor in the exact format they require.
- Pre-Built Integrations — Instantly connect to 450+ distributor endpoints across North America, from large enterprise platforms to independent buying groups.
- Flexible Syndication Options — Deliver via scheduled exports, APIs, or automated feeds to fit your team’s preferred workflow.
AI-Powered Normalization + Content Governance
- AI-Assisted Standardization — Automatically categorize, normalize, and optimize your product data for each distributor’s taxonomy and system requirements.
- Data Validation + Quality Control — Detect and correct missing or mismatched attributes before content is sent, ensuring accuracy and compliance.
- PIM-Like Oversight in Acadia — Govern edits, approvals, and enrichment workflows with full visibility and version control across your catalog.
Scalability, Accuracy + Channel Visibility
- Scalable Syndication — Manage syndication to hundreds of partners with no added staff or IT burden.
- Continuous Content Updates — Automatically refresh product data as specs, images, or regulatory details change to keep distributors aligned in real time.
- Channel Insight Dashboard — Gain visibility into which distributors have adopted your latest content and where coverage gaps exist, so your brand stays consistent everywhere it appears.
Accelerated Channel Readiness
Manufacturers using DDS syndicate content to 450+ distributors in near real-time, reducing partner onboarding time by 60–80%.
Broader Market Reach
Instantly reach 450+ connected distributor endpoints, ensuring your products go live faster across the channel.
Improved Brand Consistency
AI-driven normalization and governance deliver 99.9% accuracy across all distributor feeds.
Fewer Data Errors
Automated validation eliminates mismatched or rejected submissions—saving hours of rework per launch.
Increased Distributor Trust
Manufacturers who syndicate via DDS report stronger partner engagement and faster adoption of new product content.
Operational Efficiency
By automating content distribution, teams reclaim hundreds of hours monthly once spent on manual file reformatting and email-driven requests.
Where SYNDICATION/io Fits in Your Stack
SYNDICATION/io doesn’t replace your systems—it connects them.
It works alongside your existing ERP, PIM/MDM, DAM, and e-commerce tools to automate product content delivery and ensure consistent, accurate data across every channel.
ERP
(e.g., SAP, Oracle, Epicor)
Source product data and inventory information directly from your ERP to maintain your system of record.
PIM/MDM
(e.g., Stibo, inRiver, Salsify, Informatica)
SYNDICATION/io complements your PIM by automating the last mile of distribution—delivering formatted content to every distributor endpoint.
DAM
(e.g., Bynder, Adobe Experience Manager)
Access your digital assets, including images, 360° spins, and videos, to include with every content export.
E-Commerce + Partner Portals
Feed enriched, standardized product data directly into your own e-commerce sites or distributor systems for immediate deployment.
Analytics + Reporting
Gain visibility into content coverage and distributor adoption to close gaps and strengthen channel performance.
SYNDICATION/io acts as the connective tissue between your product data systems and your distribution network—ensuring the right content reaches the right partners, every time.
Streamlined + Automated Product Content Syndication
Case in Point:
With DDS’ SYNDICATION/io service, Panduit has eliminated ad hoc content requests by automating delivery of tailored product data feeds to every channel partner and business unit—in the exact format each requires—freeing their data team to focus on enhancing content quality instead of managing delivery.
READ SUCCESS STORY
How We Work with Manufacturers
DDS partners with manufacturers to simplify, automate, and scale how product content flows to the distribution channel. Our process is built around collaboration, data quality, and speed—without adding complexity or changing your existing systems.
Collaborative Onboarding → Our team works directly with your product data and digital marketing teams to understand your data structure, content sources, and distributor priorities.
Custom Data Mapping → We build an automated export process tailored to your formats, attributes, and update frequency—ensuring your product data remains your source of truth.
Manufacturer-Approved Content → We syndicate only the content you’ve approved—including specs, images, 360° views, videos, and documents—so your brand stays consistent everywhere.
Automated Distributor Delivery → Once live, DDS automatically delivers your product content to 450+ distributor endpoints in their required formats, removing the need for repeated manual submissions.
Ongoing Support + Optimization → You’ll have access to analytics, adoption insights, and support from our dedicated channel team to ensure your products stay current, visible, and trusted across the market.
SYNDICATION/io makes it easy for manufacturers to maintain control of their product data while expanding reach, improving distributor satisfaction, and accelerating time-to-market.