Motivate and DDS Partner to Redefine Distributor E-commerce

October 9, 2025

Combining Motivate’s PO-to-Cart automation with DDS’ product data to deliver faster, more accurate, self-service ordering.

October 8, 2025 – Bend, Oregon – Motivate, a leader in AI-powered sales process automation for B2B distributors, today announced a strategic partnership with DDS (Distributor Data Solutions), the premier provider of enriched product content for the wholesale distribution industry.

The collaboration combines Motivate’s patent-pending PO-to-Cart technology, which enables buyers to upload purchase orders, files, or text messages directly into distributor e-commerce sites, with DDS’ industry-leading product data delivery and enrichment capabilities. Together, the two solutions empower distributors to deliver an online buying experience that is faster, more accurate, and more aligned with how customers actually purchase.

“Distributors face a huge gap between how their customers want to buy and what their e-commerce systems can support,” said Justin J. Johnson, Founder & CEO of Motivate. “With Motivate’s PO-to-Cart, customers can upload complex orders in seconds instead of wasting time searching or navigating catalogs. By integrating DDS’ rich product data and attributes, we’re ensuring those orders are mapped more accurately and fulfilled without errors. This partnership represents a major leap forward in speed, accuracy, and customer satisfaction.”

DDS brings unmatched expertise in delivering normalized, fully attributed product content across thousands of manufacturers. With this integration, Motivate’s PO-to-Cart engine can leverage DDS’ structured product data to automatically validate product numbers, descriptions, and pricing. The result is a seamless ordering flow that reduces manual intervention and strengthens distributor-customer relationships.

“Accurate and complete product content is the foundation of a great digital experience,” said Matt Christensen, President of DDS. “By joining forces with Motivate, we’re enabling distributors to combine best-in-class product data with next-generation order automation. The outcome is an online channel that finally meets customer expectations for both speed and accuracy.”

The partnership is now available to distributors across all industries served by Motivate and DDS.

For more information, visit www.gomotivate.com or www.distributordatasolutions.com.

About Motivate

Motivate is an AI-powered sales process automation platform built specifically for B2B distributors and manufacturers. Motivate helps inside sales and customer service teams reduce manual work, accelerate order processing, and unlock new revenue streams. Its three core modules—Order Automation, Sales Insights, and the patent-pending PO-to-Cart eCommerce solution—enable distributors to cut order entry time by more than 50%, increase revenue growth by 20%+, and deliver a modern, customer-first digital experience. Learn more at www.GoMotivate.com

About DDS

Distributor Data Solutions (DDS) is a leading provider of product content solutions for the wholesale distribution industry. With a focus on enhancing digital capabilities and streamlining content management, DDS empowers distributors and manufacturers to deliver exceptional customer experiences.