An Application Programming Interface — the standardized way systems exchange data, enabling automated product data flow.
Updating data in scheduled groups rather than continuously — common for large product data sets.
A pre-built integration that links the data platform to a specific external system without custom development.
Defining how fields from a source system correspond to fields in a destination system.
The automated path product data travels from source to destination, including ingestion, transformation, and delivery.
Converting product data from one format or structure into another during the pipeline.
Enterprise Resource Planning — the core system running a distributor's operations, into which product data must flow.
Connecting product data to a distributor's ERP so it stays consistent with operational and transactional systems.
The intake of raw product data into a system, the first step before enrichment and delivery.
Connecting separate software systems so they can share data automatically.
Software that sits between systems to translate and route data — a role a delivery platform often plays.
A ready-made connection to a common platform that avoids custom development time.
Updating data across systems the moment it changes, rather than in scheduled batches.
The ability to handle growing volumes of product data without proportional increases in effort or cost.
Designed to work with any underlying system or stack rather than requiring a specific platform.
An automated message a system sends when data changes, triggering downstream updates in real time.
