What Agencies Gain
- Faster timelines: Up to 5× faster e-commerce deployments
- Cleaner scoping: No surprise cleanup or rescope conversations
- Better-performing websites: Improved search, SEO, filters, and PDPs
- Higher win rates: Solve the product-content problem before it becomes a risk
- Reduced project risk: No last-minute data emergencies
- A repeatable, scalable workflow: Works for every distributor and manufacturer
- Presales support: DDS joins discovery, scoping, and technical calls when needed
The DDS Advantage
- Your agency owns the customer experience.
- DDS owns the product content foundation.
- Together, we deliver exceptional outcomes.
For Distributors
Distributors immediately resolve long-standing product content challenges that slow down their digital growth.
Operational Value
- 200+ hours/month saved on data cleanup and spreadsheets
- Automated updates from 1,700+ manufacturers
- Faster NPI cycles
- Consistent data across ERP, PIM, and e-commerce
Digital Commerce Value
- 35% more SKUs live within 60 days
- 97+% AI enhancement approval rate
- Better SEO and onsite search
- Cleaner data powering filters, categories, and PDPs
End-Customer Experience Value
- Faster product discovery
- More accurate search results
- Richer, more complete PDPs
- Improved conversion paths
Outcome → Distributors build faster, sell more, and reduce operational complexity.
For Manufacturers
Manufacturers gain a scalable, accurate way to get complete product content into distributor systems.
Operational Value
- Automated syndication to 450+ distributors
- Authorization control (approve, deny, edit, pre-approve)
- Fewer one-off distributor requests
- Standardized content across the channel
Channel + Brand Value Value
- More consistent digital shelf representation
- Faster product launches
- Higher distributor adoption
Outcome → Manufacturers achieve broader reach, stronger brand consistency, and smoother channel operations.
DDS helps everyone win by powering:
- Faster time-to-market
- Higher data quality
- Lower operational costs
- Better e-commerce performance
- Scalable catalog growth
- Clean, consistent content across all digital channels
Distributor ICP
- Industries: Electrical (core), industrial/MRO, automation, construction, safety, plumbing, HVACR
- Company Size: $20M–$5B+
- Tech Stack: Epicor, Infor, SAP, Dynamics, NetSuite, Acumatica + BigCommerce, Shopify, Adobe/Magento, Optimizely, EvolutionX
- Pain Points: messy content, slow NPI, SEO challenges, spreadsheet dependence, bandwidth constraints
Ideal when:
The distributor is launching or replatforming their e-commerce site, expanding SKUs, or struggling with content readiness.
Manufacturer ICP
- Industries: Electrical, automation, tools, lighting, cable/wire, PPE, safety
- Company Size: $50M–$20B+
- Pain Points: manual distributor support, inconsistent channel data, slow product launches, authorization issues
Ideal when:
Manufacturers need automated syndication and consistent content delivery.
Discovery (Agency) → Identify content issues and operational constraints.
Content Assessment (DDS) → We review ERP samples, catalog structure, and manufacturer sources.
Foundation Setup (DDS) →
+ Connect manufacturer feeds
+ Normalize and enhance data
+ Structure exports for ERP/PIM/e-commerceUX + Design (Agency) → Build navigation, filters, categories, and PDP templates on complete content.
Development (Agency + DDS) → DDS provides ready-to-load data to avoid delays and rework.
Pre-Go-Live (DDS) → Final content QA, completeness, and alignment.
Post-Go-Live (DDS) → Continuous manufacturer updates keep content fresh.
Outcome → No delays. No cleanup. No surprises.
LEARN MOREIntegrations
DDS works with any modern ERP, PIM, or e-commerce platform.
DDS is platform-agnostic—designed to integrate anywhere.
Explore All IntegrationsHow DDS Works (High-Level Architecture)
Manufacturer → DDS → Distributor Flow
- Manufacturer sends product content
- DDS normalizes, enhances, and validates
- DDS publishes structured outputs
- Distributor systems (ERP/PIM/e-commerce) consume updated data
- Continuous manufacturer updates flow automatically
Co-Marketing Opportunities
We support agencies with:
- Co-branded webinars
- Joint email campaigns
- Case studies + customer stories
- Conference panels and events
- Partner-focused blogs
- Technical + presales support
- Distributor content assessments
Partner with us
How does DDS fit into our project workflow?
DDS delivers clean, normalized, enhanced product data upfront, eliminating the weeks agencies typically lose to content cleanup, mapping, and chasing manufacturers.
Your team gets a ready-to-load dataset so design, development, and implementation move faster and smoother.
Do we need to change our preferred platform, ERP, or PIM?
No. DDS is platform-agnostic.
We integrate with your existing approach—Shopify, BigCommerce, Magento/Adobe, Optimizely, Salesforce, ECC, SAP, NetSuite, Akeneo, inriver, etc.
Agencies don’t change their stack; DDS supports it.
Is DDS a PIM or does it replace one?
DDS is not a traditional PIM.
It’s a product data delivery platform that ensures your clients receive complete, normalized, AI-enhanced product content that a PIM or e-commerce platform can actually use.
If your client has a PIM, DDS feeds it.
If they don’t, DDS ensures their project isn’t blocked by missing data.
What does onboarding look like, and how long does it take?
Most clients are live in 2–4 weeks.
DDS handles manufacturer connections, normalization, mapping, and ongoing updates.
Agencies experience fewer delays and more predictable timelines.
How much work is required from our agency team?
Very little.
DDS owns the data operations—from manufacturer onboarding to ongoing updates—so your team can stay focused on UX, development, SEO, and commerce strategy.
This reduces rework, late-stage surprises, and launch risk.
How does DDS help agencies win more deals and deliver better outcomes?
Product data is the #1 reason B2B commerce projects stall.
DDS removes that risk by providing:
- Ready-to-load data
- 12.5M+ enhanced SKUs
- Continuous updates from 1,700+ manufacturers
- 97+% AI enhancement approval rates
Agencies that bring DDS in early pitch faster timelines, cleaner launches, and higher-performing catalogs—and win more work because of it.