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Refining the Product Content Process

One of the biggest roadblocks for distributors is managing high volumes of product content from numerous manufacturers in disparate formats. Beyond what they require for their ERP systems, more and more distributors are building e-commerce sites, mobile apps, digital catalogs, and other tools to offer additional value-add services to assist their customers in researching and sourcing products.

Many companies rely on inefficient manual systems for product content management that are unable to keep up with regular product updates from multiple manufacturers, let alone facilitate the transformation of all this “raw” product data into the many formats required by each of their platforms.

From delayed time to market for new product lines and additional SKUs, to missed sales opportunities from incomplete information on e-commerce product pages, these challenges can quickly compound to impact the bottom line.

CONTENT/io is the intelligent solution you need, created by former electrical distributors who experienced these same issues until they figured out a better way. Our product content management service helps you:

  • Reduce the time to launch. Having a pre-built integration that provides a product match with our 10M+ SKU dataset allows you to have products in front of your customers online in days or weeks, not months.
  • Speed up time to market. Receive regularly updated product content already formatted to your exact specifications for quick upload to your webstore and other systems.
  • Empower your customers with quality product content. Complete product information (for unlimited SKUs) from manufacturers makes you the reliable source for your customers’ research and procurement.
  • Free up valuable resources. Automated exports integrated with BigCommerce reduce staff time spent on manual product content management so your team can focus on revenue-generating efforts.
  • Increase sales. Offering an exceptional e-commerce experience, powered by improved product content and the BigCommerce platform, drives sales both online and through all channels.

How CONTENT/io Works

  1. Our custom ingestion process allows us to collect more and better quality product content from manufacturers than other providers can.

  2. We don’t alter manufacturer content—but we organize it for optimal usability and “prep” it according to e-commerce best practices (so you don’t have to).

  3. We deliver product content to you via custom exports designed for your unique e-commerce and business systems.

  4. Both our ingestion and delivery processes are automated and scheduled so that updates to your manufacturers’ product content are automatically picked up and added to your ongoing feed.

Yes, it’s that simple.

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Additional Value-Add Product Content Management Services

We are constantly working with our manufacturer and distributor partners to enhance, develop, and introduce new ways to improve product content and the way it’s delivered, specifically in the wholesale distribution industry.

Because we understand—and listen to—the evolving demands and challenges facing distributors around the world, we are constantly adding value through expanded services to deliver unrivaled business results and customer satisfaction.

Product File Matching

Take the guesswork out of matching thousands of manufacturer products to your unique product IDs with our automated match algorithm.

Unlimited Products

Enjoy unlimited access to product content for more than 10.8 million SKUs across 1,600+ brands (and growing)—as well as an improved process for adding more SKUs to your site quickly and easily.

Integrated with BigCommerce

Get your site up quickly and updates in market sooner with our BigCommerce integration providing unlimited access to product data for over 10M skus (and growing) to support your specific data needs and your suppliers.

Acadia

Acadia brings together the capabilities we have developed and our experience in what matters most into a single platform giving you access to the product information you need to drive e-commerce growth. Enhance, edit, update, categorize your products + more in on place. 

 

Contact us to learn more about these and other innovative, value-add product content management services.

Ready to upgrade your product content and drive sales? We’ll show you how.

Schedule a complimentary consultation to discover how our automated solutions can help you simplify processes, elevate your content, and boost sales.