Dale P. Holt


Born and raised in Salt Lake City, Dale Holt grew up enjoying Utah’s outdoor life and developed a passion (addiction) for golf and bike riding. He attended the University of Utah, where he studied business and enjoyed attending “Runnin’ Utes” football and basketball games. He also began his career in the electrical distribution industry. In 1975, he founded Codale Electric Supply with just five employees and a 5,000-square foot building in Salt Lake City. Codale steadily became one of the most innovative and fastest-growing electrical supply distributors in the nation, culminating with a state-of-the-art 210,000-square foot headquarters facility, 13 branch locations, 260+ top-tier employees and $330,000,000+ in sales. He sold his “little company” to Sonepar, the largest electrical distributor in the world, in 2012, and eventually stepped away to enjoy some well-deserved free time.

During what would turn out to be a short, 14-month (a.k.a. boring) retirement, he took the reins at his wife’s technology company, which inspired him to create a new business to provide what he saw as a much-needed service to distributors struggling to embrace and compete in the new world of e-commerce. Dale continues to be blown away at what the DDS team of “wizards” crank out as they work tirelessly to grow another successful and important business serving an industry he remains passionate about. As he puts it, “It has been so fulfilling to see our vision come to life and then some, with our unparalleled product data and associated tools.”

In his free time, Dale enjoys fly fishing, golfing, dabbling in the stock market, and especially spending time with his lovely wife and their grandchildren.