Navigating E-Commerce Changes After Billtrust: A Practical Path Forward for Distributors

Kelsey Laush

Marketing Director

Last Updated: February 10, 2026

A practical look at how distributors are approaching e-commerce changes, platform stability, and next steps after Billtrust.

Many distributors have recently received notice that Billtrust is moving its e-commerce offering into a maintenance and support phase. For teams that rely on e-commerce to support customers, sales, and internal operations, this naturally raises questions about what comes next.

At DDS, our role is not to push a specific platform, but to help customers navigate moments like this with clarity and confidence. We’ve been actively meeting with customers and trusted partners to evaluate realistic, proven options that fit how distributors actually operate.

This article outlines one option many distributors are currently evaluating, along with how to think about next steps.

This Isn’t Just a Platform Decision

For most distributors, e-commerce isn’t a standalone tool. It touches:

ERP workflows
Product data accuracy
Customer-specific pricing and availability
Sales and customer service processes

That’s why platform changes can feel risky. The concern isn’t just “What replaces Billtrust?” It’s “How do we move forward without disrupting the rest of our business?”

Distributors who navigate this well tend to separate two things:

The e-commerce platform itself
How product data and systems connect behind the scenes

A Vetted Option Distributors Are Evaluating

One option DDS customers are actively evaluating is a combination of:

Shopify as the e-commerce platform
DDS as the product data provider
Symmetry Commerce as the Shopify expert, integrator, and agency partner
Each plays a distinct role:

Shopify: The Platform

Shopify provides a modern, secure, and scalable e-commerce platform that supports both B2B and B2C use cases. For distributors, it offers a flexible foundation for customer self-service, performance, and security—without requiring a rebuild of core systems.

DDS: Product Data Delivery

DDS continues to do what it does best: deliver trusted product data across systems.

In a Shopify environment, DDS delivers your current product data through our Shopify app, providing a real-time sync to your . This helps ensure the information customers see online stays aligned with the systems you rely on internally.

Symmetry Commerce: The Implementation Partner

Symmetry Commerce is a Shopify-focused agency with deep experience working with B2B and distributor organizations.

They spend most of their time helping teams work through practical questions such as:

What Shopify looks like in a real distributor environment
How ERP integrations typically work
What’s involved in migrating from an existing platform
How to approach this without disrupting internal systems

This is why DDS is comfortable pointing customers to Symmetry as a preferred partner when evaluating Shopify. These conversations are grounded in real-world distributor requirements, not generic platform recommendations.

Why This Combination Works for Distributors

Distributors exploring this approach aren’t looking for a rip-and-replace solution. They’re looking for:

A modern customer experience
A platform that can scale with demand
Confidence that their data and internal systems remain intact
This combination allows each system to do what it’s best at:
Shopify handles the storefront and customer experience
DDS ensures product data flows accurately across channels
Symmetry connects the pieces in a way that reflects distributor realities

It’s a proven option that many distributors are evaluating as they think through next steps.

Platform Stability and Long-Term Flexibility Matter

For distributors evaluating a new e-commerce platform, long-term viability is a reasonable concern—especially after experiencing a platform shift.

Part of why Shopify is being evaluated by many distributors is the scale and maturity of its platform and ecosystem. Shopify supports a broad range of industries and use cases, with ongoing investment driven by a large and diverse merchant base rather than a single product or vertical.

Just as importantly, this approach avoids concentrating risk in one place. By separating the e-commerce platform from product data delivery and core systems, distributors retain flexibility over time—even as platforms evolve.

DDS plays a key role here by ensuring your product data remains portable and consistent, regardless of how your digital storefront changes in the future.

FAQs

Can Symmetry integrate Shopify with our ERP?

Yes. Symmetry supports Shopify integrations using proven integration patterns and ecosystem tools across a wide range of distributor ERPs.

They frequently work with platforms such as Epicor Eclipse, Epicor Prophet 21, and Infor SX.e, along with other ERP systems commonly used in distribution.

The right integration approach depends on your workflows, data requirements, and existing systems, which is why the initial conversation is designed to be practical and exploratory.

Does DDS still manage our product data?

Yes. DDS continues to deliver and manage your product data, including syncing it in real time to Shopify through our app.

Is Shopify replacing our ERP?

No. Shopify complements your ERP rather than replacing it. Your ERP remains the system of record.

Next Step: Get Practical Answers

If Billtrust’s shift has prompted questions about what comes next, the most helpful next step is often a short working discussion with people who do this every day.

DDS customers can schedule a 1-hour consulting call with the Symmetry Commerce team focused on:

How Shopify is being used today in B2B and distribution
What ERP integration typically looks like
What a realistic migration approach and timeline could be
DDS can join the call if you’d like us involved.

To schedule a call with the Symmetry Commerce team send an email to: solutions@symmetrycommerce.com

This is not a sales call. It’s an opportunity to get clear, informed answers so you can decide what makes sense for your business.

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Author Bio

Kelsey Laush is the Marketing Director at DDS, where she brings a passion for big-picture strategy and innovative marketing. With a background in B2B marketing and a degree in public relations from Central Washington University, she thrives on tackling new challenges and helping drive business growth. Hailing from the rainy PNW, Kelsey enjoys cooking, traveling, and outdoor adventures, from hiking to skiing.