Modernizing Product Data After Billtrust: Where Inriver Fits

Kelsey Laush

Marketing DirectorLast Updated: February 23, 2026Feb 23, 2026

Evaluating Inriver as a PIM Option After Billtrust

As distributors evaluate next steps following Billtrust’s move to a maintenance and support phase, many teams are reassessing not only their e-commerce platform, but also how they manage product data.

For customers currently using Billtrust Cloud LSI PIM, this often raises a practical question: What does a long-term PIM strategy look like?

 

Why Product Data Decisions Are Separate From e-commerce

It’s common to think of e-commerce and product data as one decision. In practice, they solve different problems.

  • e-commerce platforms focus on storefront experience, buyers, and transactions
  • PIM systems focus on product data creation, enrichment, governance, and structure

Distributors who separate these decisions tend to gain more flexibility over time.

 

What Is Inriver?

Inriver is a dedicated PIM platform used by manufacturers and distributors to manage complex product information.

It’s often evaluated by teams that need:

  • Strong data governance and workflow control
  • Support for large or complex product catalogs
  • A central system for enriching and managing product data before distribution

Inriver is designed to work alongside other systems, not replace them.

 

How DDS and Inriver Work Together

DDS partners closely with Inriver and has active joint customers using both platforms together.

In this model:

  • Inriver is where product data is managed and enriched
  • DDS distributes that product data to downstream systems, channels, and partners
  • e-commerce platforms like Shopify or Sana Commerce consume consistent, governed data

This separation allows distributors to modernize their data strategy without locking themselves into a single platform decision.

 

Considering a Move From Cloud LSI PIM

For customers currently using Billtrust Cloud LSI PIM, Inriver is one of the commonly evaluated alternatives.

The right fit depends on:

  • The complexity of your product data
  • How many channels rely on that data
  • The level of governance and control your team needs

DDS’s role is to help customers understand these options and how they align with existing systems and workflows.

 

Start With a Practical Conversation

If you’re thinking about your product data strategy—or evaluating alternatives to Cloud LSI PIM—the best next step is often a short working conversation.

DDS customers can reach out to:

  • Discuss whether a dedicated PIM like Inriver makes sense
  • Understand how Inriver works alongside DDS and e-commerce platforms
  • Explore realistic next steps based on your environment

 

Reply to one of our emails or contact your DDS team, and we’ll coordinate next steps.

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Author Bio

Kelsey Laush is the Marketing Director at DDS, where she brings a passion for big-picture strategy and innovative marketing. With a background in B2B marketing and a degree in public relations from Central Washington University, she thrives on tackling new challenges and helping drive business growth. Hailing from the rainy PNW, Kelsey enjoys cooking, traveling, and outdoor adventures, from hiking to skiing.

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