Challenges Facing Distributors
- Incomplete product data slows sales. Missing specs, images, or attributes frustrate customers and reduce conversion.
- Manual cleanup wastes time. Chasing files from manufacturers, fixing spreadsheets, and reformatting data eats into resources.
- E-commerce growth stalls. Poor product content limits search, filters, and overall site performance.
- Updates are inconsistent. Specs and documents quickly become outdated without automated refresh.
- Multiple systems don’t align. ERP, PIM, and e-commerce platforms require different formats, creating bottlenecks.
- Teams lack bandwidth. Distributors rarely have dedicated product content staff to manage thousands of SKUs.
- Competitors move faster. Amazon, Grainger, and others win when your catalog isn’t complete or up to date.
How DDS Solves It
- Automated Content Delivery: Receive manufacturer-approved product data—specs, images, 360° views, videos, and documents—automatically formatted for your systems.
- Faster Time-to-Market: Launch new SKUs and updates in hours or days, not weeks, keeping your online catalog always fresh.
- Improved Data Quality: DDS normalizes, categorizes, and enriches product data with AI, ensuring better searchability and filtering.
- Seamless Integrations: Works with your existing ERP, PIM, or e-commerce platform—no rip-and-replace required.
- Continuous Updates: Scheduled exports ensure your content stays accurate and consistent as manufacturers make changes.
- Scalable and Proven: With 12.5M+ SKUs, 1,700+ brands, and 450+ integrations already connected, you can grow without adding headcount.
powering complete, enriched digital catalogs
delivering accurate, manufacturer-approved content
serving multiple markets within the wholesale distribution industry
pre-built software connections ensuring seamless data delivery
How CONTENT/io Automates Product Content for Distributors
CONTENT/io removes the manual effort from sourcing, cleaning, and updating product data by connecting manufacturers and distributors through a single automated pipeline. Here’s how it works:
Collects Manufacturer Data → DDS ingests rich, manufacturer-approved product content from over 1,700 brands, including specs, images, 360° views, videos, and documents.
Enriches with AI → Automated enrichment tools normalize attributes, improve product names, and categorize SKUs to enhance search and filtering accuracy.
Formats for Your Systems → DDS delivers content in the exact format your ERP, PIM, or e-commerce platform requires—no rework or data cleanup needed.
Schedules Continuous Updates → Regular exports keep your catalog synchronized with the latest manufacturer changes, ensuring accuracy and freshness.
Scales Effortlessly → Whether you manage 10,000 or 1M SKUs, CONTENT/io handles the volume without additional headcount or IT overhead.
Key Capabilities of CONTENT/io
Automated Data Delivery + Integration
- Automated Content Delivery — Receive manufacturer-approved product data (specs, images, 360° views, videos, documents) formatted precisely for your ERP, PIM, or e-commerce platform.
- Seamless Integrations — Connect effortlessly to your existing systems—BigCommerce, Shopify, Optimizely, SAP, Epicor, Infor, and more—without IT rebuilds or disruption.
- Flexible Delivery Options — Export content in multiple formats or use APIs for continuous, automated data flow.
AI-Powered Enrichment + Normalization
- AI-Driven Enhancement — Automatically improve product names, attributes, and categories for stronger search performance and better filtering.
- Data Normalization + Categorization — Standardize product content across suppliers to ensure a consistent taxonomy and improved product organization.
- Manufacturer Network Access — Instantly tap into rich, accurate content from over 1,700 leading brands already connected to DDS.
Scalability, Accuracy + Continuous Updates
- Scheduled Content Updates — Keep your catalog current with automatic refreshes as manufacturers update their data.
- Scalable Architecture — Manage 10,000 or 1 million SKUs with the same speed and reliability—no new headcount required.
- Data Quality Assurance — Maintain complete, accurate, and up-to-date content across every channel to improve customer experience and conversion.
Faster Time-to-Market
Distributors using DDS launch new SKUs up to 4× faster, turning weeks of manual uploads into automated daily updates.
Higher Online Sales
Rich, accurate product content drives up to 20% higher conversion rates and improves product findability across e-commerce.
Reduced Manual Work
Teams eliminate 80%+ of manual spreadsheet cleanup, freeing hours each week for higher-value tasks.
Fewer Returns
Accurate specs and updated product data reduce “product not as described” returns by 15–25%.
Improved Customer Experience
Distributors see significant sales growth after enhancing product content quality—customers now find and buy products more easily online.
Effortless Scale
Add suppliers and categories without adding headcount; DDS supports 12.5M+ SKUs from 1,700+ brands—and growing.
Where CONTENT/io Fits in Your Stack
CONTENT/io works with your existing systems—not against them.
It connects your ERP, PIM, and e-commerce platforms to deliver accurate, manufacturer-approved product data automatically, without rework or disruption.
ERP
(e.g., Epicor, Infor, SAP)
Pulls product data directly into your back-office system, ensuring accurate item setup and inventory alignment.
PIM/Product Hub
(e.g., Akeneo, Salsify, inRiver)
Feeds enriched, normalized manufacturer content into your PIM, eliminating the need for manual uploads or data mapping.
E-Commerce Platform
(e.g., BigCommerce, Shopify, Optimizely)
Delivers complete, formatted content—images, videos, specs—optimized for your online storefront.
Search + Merchandising Tools
Enhanced attributes and categorization improve search results, filtering, and on-site product discovery.
Marketing Systems + Digital Catalogs
Keep product content consistent across flyers, landing pages, and customer-facing digital experiences.
CONTENT/io serves as the bridge between your manufacturers and your digital stack—keeping every system synchronized, every product page accurate, and every customer experience consistent.
How does a global distributor power billions in online revenue?
DDS powers millions of enriched SKUs across 15 Sonepar USA sites, creating a unified, high-performance digital foundation.
And whether you manage 10,000 SKUs or 10 million, DDS scales to you.
BOOK A 30-MIN DEMO
How We Work with Distributors
DDS partners with distributors to simplify and automate how they source, manage, and deliver product content across their digital channels. Our process is built for speed, data quality, and effortless integration into your existing systems.
Discovery + Setup → Our team collaborates with your e-commerce, IT, and operations teams to understand your product data flow, tech stack, and goals for improving content quality.
Data Matching + Mapping → We match your SKUs to our database of 12.5M+ enriched SKUs from over 1,700 manufacturers, then configure automated exports tailored to your ERP, PIM, or e-commerce platform.
AI-Powered Enrichment → Our platform enhances product names, categories, and attributes to improve search performance, filtering accuracy, and on-site navigation before data is delivered.
Automated Content Delivery → CONTENT/io continuously delivers manufacturer-approved, enriched product data—specs, images, videos, and documents—directly into your systems.
Ongoing Optimization → You get continuous updates as manufacturers refresh their data, plus ongoing support from DDS to ensure your catalog stays complete, accurate, and conversion-ready.
CONTENT/io removes the manual work of collecting and cleaning product data—helping you launch products faster, maintain accuracy, and deliver a better customer experience across every channel.